The goal was to refresh the Love’s-owned Java Amore coffee logo & identity to bring it modern, fresh and thereby increase visibility. The sunburst was introduced as the defining concept as a sunrise for your day.
The logo was ultimately chosen from a selection of 6 different options, each from a different designer. The last round even included a public focus group to study actual customer opinions.
- Uses established Java Amore brand name
- Refresh Cup Design (main point of customer contact)
- Includes Current Flavor Offerings (House, Brazilian, Dark, Colombian, LTO)
- Includes Love’s Branding
- Works for Professional Drivers and Traveling Public alike
- Applies on dozens of sizes throughout the store
Sunburst Logo, Cups, Initial Urn and Header: Jared Mabrey
Tweaks and Supplementary Items: James Adams & Kris Kern
The Sunburst logo has now been translated into working on multiple items including:
- Fruit Cups & Veggie Cups
- House Brand Candy Bags
« See more about Java Amore Coffee at loves.com.