Love’s Jerky Refresh


Overview

Love’s Jerky has been active for awhile and needed a refresh to look a little less dated. The idea was to keep it looking like an in-house brand, but with a modern spin. The kraft paper texture was used to illustrate this fact.

Read more Love’s Jerky Refresh

Love’s Java Amore Coffee Identity Refresh


Overview

The goal was to refresh the Love’s-owned Java Amore coffee logo & identity to bring it modern, fresh and thereby increase visibility.  The sunburst was introduced as the defining concept as a sunrise for your day.  

The logo was ultimately chosen from a selection of 6 different options, each from a different designer.  The last round even included a public focus group to study actual customer opinions.

Read more Love’s Java Amore Coffee Identity Refresh

Love’s Iced Coffee

The goal was to create signage and supplementary animation that introduces and promotes Iced Coffee. “Hello, Iced to Meet You” was offered as a way to make a short, snappy introduction that’s just cheesy enough to stick with the customer.

Read more Love’s Iced Coffee

Fair Life 2/$4 Promo

The goal was to create a Love’s cooler decal that would promote Fair Life chocolate milk to customers passing by this open-air cooler in the stores. Messaging had to be clean and concise for a quick read. For the digital screens, I added animation to the design with a custom splash effect.

Read more Fair Life 2/$4 Promo