Logo Request Form

Your Name (required)

Your Email (required)

Exact name on logo — how you'd like it to appear (required)

What services or products are you offering?

Who is your target market/demographic?

Do you have a short tag line or slogan you will sometimes use, when appropriate, with your logo? If so, it will be taken into consideration when designing your logo, but your logo should be able to stand on its own without the tag line as well.

How would you describe your company/business to someone who has no knowledge of your existence?

Describe your direct competition.

Are there any well-known logos that you particularly like? What do you like about them? What do you dislike about them? Are there any elements of these logos that you would like to use as inspiration for your logo design?

Please provide some adjectives that describe the feelings you wish to illicit with your logo.

What sort of style do you envision and how does it relate to your services/products?

Do you have any particular point of emphasis you want to see in the design?

Do you have any preconceived ideas about the design of your logo? Are there any elements that you would like to see included in your logo design? What elements from your old identity do you like or dislike?

Are there any images or concepts you DO NOT want to see?

Do you want your logo to include text only, text and graphic/icon, or graphic/icon only? If you would like to use an icon, do you have any specific themes for the icon that you would like us to consider? Do you have any particular images or symbols you associate with your product or company?

Do you have any color preferences or colors from an existing brand? Are there any colors that you DO NOT want to use?

Will the logo be used in print, online, signs or other materials? What are the plans for logo usage?

Would you like any addition design services to be packaged with your new logo?

Due Date

Upload reference photos up to 5mb each

Logo Examples

Iconic / Symbolic
Uses visual imagery to relate to your product, company name or even communicate the intangible such as positioning, mission or ethics. Often these are the most recognizable brands in the world because a symbol can stand on its own, even without the brand name.

Logotype / Wordmark
Uses the details of typography to communicate the essence of your brand. The subtle personality differences of typography should never be underestimated. What typography characteristics best represents your business?

Combination Marks
The combination of the symbolic and wordmark logos. This is the most common type of logo because it combines the power and recognition of a symbolic logo with the awareness from being able to read the company name.

Many brands often have a version of each type of logo giving them versatility when using their logo in various space constraints. These brands have an approved symbolic logo, wordmark and combination logo that each has defined roles and uses. Some brands also evolve their logo over time. For example, Starbucks recently simplified their logo by dropping the type. Considering that my niece, a 3-year old (who can’t read yet), knows the Starbucks logo means coffee, it's safe to say they have enough brand recognition for a symbolic mark to stand alone.

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