The goal was to create a Love’s cooler decal that would promote Fair Life chocolate milk to customers passing by this open-air cooler in the stores. Messaging had to be clean and concise for a quick read. For the digital screens, I added animation to the design with a custom splash effect.


  • Fair Life product, logo, and description, fine print
  • 50% more protein, 30% more calcium tagline
  • Fit on cooler glass panel or on-screen
  • Worked with other Love’s signage