Love’s Java Amore Coffee Identity Refresh


Overview

The goal was to refresh the Love’s-owned Java Amore coffee logo & identity to bring it modern, fresh and thereby increase visibility.  The sunburst was introduced as the defining concept as a sunrise for your day.  

The logo was ultimately chosen from a selection of 6 different options, each from a different designer.  The last round even included a public focus group to study actual customer opinions.

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Fair Life 2/$4 Promo

The goal was to create a Love’s cooler decal that would promote Fair Life chocolate milk to customers passing by this open-air cooler in the stores. Messaging had to be clean and concise for a quick read. For the digital screens, I added animation to the design with a custom splash effect.

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