Love’s Jerky Refresh


Love’s Jerky has been active for awhile and needed a refresh to look a little less dated. The idea was to keep it looking like an in-house brand, but with a modern spin. The kraft paper texture was used to illustrate this fact.

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Love’s Java Amore Coffee Identity Refresh


The goal was to refresh the Love’s-owned Java Amore coffee logo & identity to bring it modern, fresh and thereby increase visibility.  The sunburst was introduced as the defining concept as a sunrise for your day.  

The logo was ultimately chosen from a selection of 6 different options, each from a different designer.  The last round even included a public focus group to study actual customer opinions.

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