The goal was to refresh the promo every few months with a few more or less details, to garner a little more attention from frequent over-the-road truck visitors. It was placed in conspicuous areas around the store.
Love’s Jerky has been active for awhile and needed a refresh to look a little less dated. The idea was to keep it looking like an in-house brand, but with a modern spin. The kraft paper texture was used to illustrate this fact.
The goal was to refresh the Love’s-owned Java Amore coffee logo & identity to bring it modern, fresh and thereby increase visibility. The sunburst was introduced as the defining concept as a sunrise for your day.
The logo was ultimately chosen from a selection of 6 different options, each from a different designer. The last round even included a public focus group to study actual customer opinions.
The goal was to create signage and supplementary animation that introduces and promotes Iced Coffee. “Hello, Iced to Meet You” was offered as a way to make a short, snappy introduction that’s just cheesy enough to stick with the customer.
The goal was to create signage and supplementary animation that changes the items featured to 2015 4th Quarter Roller Grill LTO (Limited Time Offer) items.
The goal was to create a Love’s cooler decal that would promote Fair Life chocolate milk to customers passing by this open-air cooler in the stores. Messaging had to be clean and concise for a quick read. For the digital screens, I added animation to the design with a custom splash effect.